What are Crosstabs?
Crosstabs provide fine-grained results by demographic group (e.g. how do men vs. women feel about this issue?). We can generate crosstabs based on any demographic information you include in your phone list, and also from answers to other survey questions (e.g. do you plan on voting?).
One Click Setup
Manually creating crosstabs is a cumbersome and error prone process. We automate the process; all you have to do is click on the dimensions you care about and we'll generate crosstabs for you.
Crosstabs from Phone Lists
When you upload your phone list, include columns of data about each phone number that you wish to see crosstabs on (e.g. gender or age). Later, when you get results, you can select any of these columns for us to automatically generate crosstabs.
Crosstabs from Other Questions
We also allow you to generate crosstabs based on answers to other questions. For instance, suppose in question 1 you ask whether someone carpools, and in question 2 you ask if they own a car. After you get results, you want to know the number of people who own a car that also carpool; we allow you to do that by generating crosstabs from question 2 based on the answers to question 1.